Eat now, exercise later: The relation between consideration of immediate and future consequences and healthy behavior

• Published in: Personality and individual differences 2013, Vol.54 (6)
• Main Authors: Beek, J., van, Antonides, G, Handgraaf, M.J.J
• Format: Article
• Subjects: Leerstoelgroep Economie van consumenten en huishoudens
• ISSN: 0191-8869; 1873-3549

In light of the current obesity epidemic, individual choices for food and exercise should be understood better. Consideration of the immediate and future consequences of these choices (i.e., time orientation) can be an important predictor of eating and exercising behavior. The objective was to show that behavior-specific time orientation differentially predicts eating and exercising behavior. Two studies were conducted among students (N = 55) and the general public (N = 165). Participants completed two adapted versions (for food and exercise) of the Consideration of Future Consequences Scale (CFC), each consisting of the subscales CFC-future and CFC-immediate. Thereafter they reported their eating and exercising behavior. Study 1 showed that CFC-food, but not CFC-exercise, predicted eating behavior. Similarly, both studies showed that CFC-exercise, but not CFC-food, predicted exercising behavior. Moreover, eating behavior was predicted by CFC-food/immediate, whereas exercising behavior was predicted by CFC-exercise/future. In conclusion, behavior-specific time orientation predicts behavior within a behavioral domain but less well across behavioral domains. Additionally, consideration of immediate and future consequences differentially predict behavior across behavioral domains. In order to predict behavior, time orientation is measured best at a behavior-specific level.