Using farmers’ attitude and social pressures to design voluntary Bluetongue vaccination strategies

Understanding the context and drivers of farmers’ decision-making is critical to designing successful voluntary disease control interventions. This study uses a questionnaire based on the Reasoned Action Approach framework to assess the determinants of farmers’ intention to participate in a hypothet...

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Bibliographic Details
Published in:Preventive veterinary medicine 2016-10, Vol.133, p.114-119
Main Authors: Sok, J., Hogeveen, H., Elbers, A.R.W., Oude Lansink, A.G.J.M.
Format: Article
Language:English
Subjects:
Animals
Attitude
Bluetongue
Bluetongue - prevention & control
Bluetongue - psychology
Cattle
Cattle Diseases - prevention & control
Cattle Diseases - psychology
Decision Making
Disease control
Farmers
Farmers - psychology
Humans
Intention
Interpersonal Relations
Policy instruments
Social pressures
Vaccination - psychology
Vaccination - veterinary
Voluntary vaccination
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Summary:Understanding the context and drivers of farmers’ decision-making is critical to designing successful voluntary disease control interventions. This study uses a questionnaire based on the Reasoned Action Approach framework to assess the determinants of farmers’ intention to participate in a hypothetical reactive vaccination scheme against Bluetongue. Results suggest that farmers’ attitude and social pressures best explained intention. A mix of policy instruments can be used in a complementary way to motivate voluntary vaccination based on the finding that participation is influenced by both internal and external motivation. Next to informational and incentive-based instruments, social pressures, which stem from different type of perceived norms, can spur farmers' vaccination behaviour and serve as catalysts in voluntary vaccination schemes.
ISSN:0167-5877
1873-1716
DOI:10.1016/j.prevetmed.2016.09.016