How African Households Shop: Evidence from Dairy Chains in Ethiopia

Modern food retail outlets have expanded rapidly in Africa, yet their diffusion into the semi-processed and perishable sector is not well understood. Consumption is helpful in understanding the reasons for this: applying a novel demand-side perspective to the dairy sector in Ethiopia, we show how in...

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Bibliographic Details
Published in:European journal of development research 2017-08, Vol.29 (4), p.806-826
Main Authors: Bekele, Alemayehu Dekeba, Beuving, Joost, Ruben, Ruerd
Format: Article
Language:English
Subjects:
Consumer behavior
Consumption
Dairy products
dairy retail outlet choice
Development and Social Change
Development Economics
Development Policy
Development Studies
Ethiopia
Food
household consumption behaviour
Households
modernization
Original Article
Prices
Reputations
Social Sciences
Supply
traditional retail outlets
Women
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Summary:Modern food retail outlets have expanded rapidly in Africa, yet their diffusion into the semi-processed and perishable sector is not well understood. Consumption is helpful in understanding the reasons for this: applying a novel demand-side perspective to the dairy sector in Ethiopia, we show how increased economic ability, the presence of educated adult women and retail outlet attributes are key factors shaping household purchasing behaviour. Nevertheless, contrary to previous studies, we found a varied effect of these factors across dairy products. It suggests that modern retail diffusion into dairy supply chains is limited by lower prices, the perceived quality of dairy products and the reputation of traditional retail channels. Thus, we add to discussions of how African households shop an analysis of non-price factors in the development of retail channels.
ISSN:0957-8811
1743-9728
DOI:10.1057/s41287-016-0062-3