Applying Social Norms Theory within Affiliation Groups: Promising Interventions for High-Risk Drinking

On college campuses across the country, high-risk drinking and the associated negative consequences have become a national concern. As colleges strive to find appropriate and effective approaches to deal with this issue, social norms theory provides a coherent framework for interventions that are re...

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Bibliographic Details
Published in:Journal of student affairs research and practice 2007-01, Vol.44 (1), p.101-122
Main Authors: Bruce, Susan, Keller, Adrienne E
Format: Article
Language:English
Subjects:
Athletes
Campuses
College Students
Drinking
Fraternities
Norms
Sororities
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Summary:On college campuses across the country, high-risk drinking and the associated negative consequences have become a national concern. As colleges strive to find appropriate and effective approaches to deal with this issue, social norms theory provides a coherent framework for interventions that are relevant and positive. Small Group Social Norms (SGSN) interventions within affiliation groups offer a cost-effective, acceptable intervention that can decrease high-risk drinking and associated negative consequences. Experiences with SGSN interventions for student athletes and members of fraternities and sororities at a prominent state university demonstrate the process, effectiveness, and potential of these kinds of interventions.
ISSN:0027-6014
1559-5455
1559-5455
1949-6605
DOI:10.2202/1949-6605.1757