How knowledge contributor characteristics and reputation affect user payment decision in paid Q&A? An empirical analysis from the perspective of trust theory

•Reputation of knowledge contributors positively affects user payment decision.•Ability of knowledge contributors positively affects user payment decision.•Integrity of knowledge contributors positively affects user payment decision.•Benevolence of knowledge contributors is less critical to user pay...

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Bibliographic Details
Published in:Electronic commerce research and applications 2018-09, Vol.31, p.1-11
Main Authors: Zhao, Yang, Zhao, Yu, Yuan, Xini, Zhou, Ruoxin
Format: Article
Language:English
Subjects:
Knowledge contributor
Paid Q&A
Reputation
Trust beliefs
User payment decision
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