Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context

With the popularity and growth of social networking sites, users often rely on the advice and recommendations from online friends when deciding to purchase movie tickets. The relationship between users' reviews and movie ticket purchase intention in the context of social media has been demonstr...

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Bibliographic Details
Published in:International journal of information management 2018-06, Vol.40, p.88-102
Main Authors: Fu, Senhui, Yan, Qing, Feng, Guangchao Charles
Format: Article
Language:English
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