Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context
With the popularity and growth of social networking sites, users often rely on the advice and recommendations from online friends when deciding to purchase movie tickets. The relationship between users' reviews and movie ticket purchase intention in the context of social media has been demonstr...
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| Published in: | International journal of information management 2018-06, Vol.40, p.88-102 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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