Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

In the past twenty years, the video game industry has established itself as a significant contributor to the global entertainment economy. Compared to more established entertainment industries such as movies and music, limited scholarly research in marketing has addressed the processes that create v...

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Bibliographic Details
Published in:Journal of interactive marketing 2013-08, Vol.27 (3), p.141-157
Main Authors: Marchand, André, Hennig-Thurau, Thorsten
Format: Article
Language:English
Subjects:
Channels
Computer & video games
Digital distribution
Economics
Electronic & video games
Entertainment
Entertainment industry
Interactive
Marketing
Mobile communication systems
On-line systems
Social media
Software
Studies
Value creation
Video games
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