The double-edged sword of purpose-driven behavior in sustainable venturing

This paper examines the relationship between purpose and purposeful organizing and how such arrangements influence the entrepreneurial journey as sustainable ventures move from idea to markets. We leverage an iterative multi-stage process-tracing design to understand the mechanisms whereby 14 differ...

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Bibliographic Details
Published in:Journal of business venturing 2018-03, Vol.33 (2), p.149-178
Main Authors: Muñoz, Pablo, Cacciotti, Gabriella, Cohen, Boyd
Format: Article
Language:English
Subjects:
B Corps
Imprinting
Process-tracing research
Purpose
Sensitive windows
Sustainable entrepreneurship
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