Digital Promotion of Energy Drinks to Young Adults Is More Strongly Linked to Consumption Than Other Media

To examine whether digital marketing strategies are more strongly associated with energy drink use than other marketing and whether Theory of Planned Behavior (TPB) constructs mediated the effects of digital marketing on energy drink use. A cross-sectional online survey using the TPB was administere...

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Bibliographic Details
Published in:Journal of nutrition education and behavior 2018-10, Vol.50 (9), p.888-895
Main Authors: Buchanan, Limin, Yeatman, Heather, Kelly, Bridget, Kariippanon, Kishan
Format: Article
Language:English
Subjects:
Adult
attitudes and opinions
Cross-Sectional Studies
digital marketing
energy drinks
Energy Drinks - statistics & numerical data
Feeding Behavior
Female
Gastroenterology and Hepatology
Health Behavior
Humans
Internal Medicine
Internet
Male
Marketing - methods
marketing strategies
New South Wales
New South Wales - epidemiology
regression analysis
self-efficacy
surveys
Theory of Planned Behavior
unhealthy food marketing
Young Adult
young adults
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