Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

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Bibliographic Details
Published in:	Journal of retailing and consumer services 2020-07, Vol.55, p.102133, Article 102133
Main Authors:	Ki, Chung-Wha (Chloe), Cuevas, Leslie M., Chong, Sze Man, Lim, Heejin
Format:	Article
Language:	English
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Online Access:	Get full text
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