Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

•The study applied a co-creational approach to hashtag activism by social movement organizations during the #MeToo movement.•Semantic network analysis revealed the network structure, identifying the co-occurrences of words used by SMOs and publics.•Six different framing strategies emerged that refle...

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Bibliographic Details
Published in:Public relations review 2019-03, Vol.45 (1), p.10-23
Main Authors: Xiong, Ying, Cho, Moonhee, Boatwright, Brandon
Format: Article
Language:English
Subjects:
Activism
Feminism
Frame analysis
Hashtag activism
Internet
MeToo
Mobilization
Network analysis
Semantic analysis
Semantics
Social activism
Social movement organization (SMO)
Social movement organizations
Social movements
Social network analysis
Social networks
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