Social media micro-film marketing by Chinese destinations: The case of Shaoxing

Marketing destinations by micro-films via social media is becoming more popular among Chinese destinations. Little has been published about this phenomenon in the tourism literature. Using a netnographic case study from the city of Shaoxing, this research revealed the success factors for micro-film...

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Bibliographic Details
Published in:Tourism management 2016-06, Vol.54, p.439-451
Main Authors: Shao, Jun, Li, Xiong, Morrison, Alastair M., Wu, Bihu
Format: Article
Language:English
Subjects:
China
Destination marketing
Destination marketing organization (DMO)
Micro-film marketing
Social media
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