Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences

In marketing, it is well known that social needs play an important role in the purchase of conspicuous products such as high-end luxury fashion labels. In this paper, we analytically study the optimal advertising and pricing decisions for luxury fashion brands in a market that consists of two consum...

Full description

Saved in:
Bibliographic Details
Published in:IEEE transactions on systems, man and cybernetics. Part A, Systems and humans man and cybernetics. Part A, Systems and humans, 2012-07, Vol.42 (4), p.827-837
Main Authors: Jin-Hui Zheng, Chun-Hung Chiu, Tsan-Ming Choi
Format: Article
Language:English
Subjects:
Advertising
Companies
Modeling
Nickel
Optimal advertising
optimal pricing
Optimization
price-sensitive demand
Pricing
Sensitivity
social influences
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!