Design driven product innovation in enhancing user experience oriented organisational culture in B-to-B organisations

Innovations play a key role in boosting the competitiveness of companies in an environment where differentiating from competitors has become increasingly important [see e.g. 1]. In this paper we argue that design provides a significant source for innovation. Furthermore, design is a major part of us...

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Bibliographic Details
Main Authors: Heikkinen, Maarit, Maatta, Hannamaija
Format: Conference Proceeding
Language:English
Subjects:
Companies
Context
design
organisational cultur
Organizational aspects
product innovation
Technological innovation
Usability
user experience
Online Access:Request full text
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