Self-branding, 'micro-celebrity' and the rise of Social Media Influencers

The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This a...

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Bibliographic Details
Published in:Celebrity studies 2017-04, Vol.8 (2), p.191-208
Main Authors: Khamis, Susie, Ang, Lawrence, Welling, Raymond
Format: Article
Language:English
Subjects:
micro-celebrity
neoliberalism
self-branding
social media
Social Media Influencers
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