A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway

This retrospective commentary for the article "How Fashion Blogs Function as a Marketing Tool to Influence Consumer Behaviour: Evidence from Norway" explores the valuable and unique insights that has caused its high impact contribution in literature. The commentary looks back on what ignit...

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Bibliographic Details
Published in:Journal of global fashion marketing 2019, 10(4), , pp.398-403
Main Author: Halvorsen, Katarina
Format: Article
Language:English
Subjects:
blogging
brand community
consumer behaviour
Influencer marketing
influencers
博客
品牌社区
影响者
影响者营销
消费者行为
경영학
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