Challenges facing immediate tourism leveraging: evidence from the London 2012 Olympic Games

Models of event leveraging identify strategies that organisers can use to increase the benefits that sport events bring to host destinations. Among these, leveraging tourism benefits during the event is a frequently cited strategy by which organisers can bring more money into a destination. To date,...

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Bibliographic Details
Published in:Managing leisure 2017-03, Vol.22 (2), p.147-165
Main Authors: Mhanna, Rami, Blake, Adam, Jones, Ian
Format: Article
Language:English
Subjects:
leveraging
London 2012
Mega events
Olympic Games
Tourism
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