The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions

Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media tr...

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Bibliographic Details
Published in:Journal of business ethics 2013-05, Vol.114 (3), p.425-441
Main Authors: Rinallo, Diego, Basuroy, Suman, Wu, Ruhai, Jeon, Hyo Jin
Format: Article
Language:English
Subjects:
Advertisements
Advertisers
Advertising
Advertising expenditures
Advertising media
Advertising research
Advertising signs
Business and Management
Business Ethics
Business structures
Censorship
Consumer advertising
Consumer research
Consumers
Covert
Diffusion
Economic behaviour. Consumption
Economic sociology
Economics and Finance
Editorials
Education
Ethical dilemmas
Ethics
False advertising
Fashion
France
Freedom of the press
Germany
Humanities and Social Sciences
Information dissemination
International
Italy
Journalism
Management
Marketing
Mass media
Media coverage
Media ethics
Philosophy
Political economy
Print advertising
Product development
Product placement
Product standardization
Production. Distribution. Advertising
Public relations
Publishing industry
Purchase intention
Quality
Quality of Life Research
Reciprocity
Sociology
Sociology of economy and development
Studies
U.S.A
United Kingdom
Visibility
Welfare
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