Data Analysis Trumps Specialist Advice: How Direct Banks Function

Low interest rates and sluggish economic growth are not exactly ideal conditions for the financial services industry. Almost daily we are confronted with reports of inadequate capital bases, declining earnings, and layoffs at banks. But while many traditional retail banks are struggling with a busin...

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Bibliographic Details
Published in:GfK marketing intelligence review 2016-11, Vol.8 (2), p.50-55
Main Author: Skiera, Bernd
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Algorithms
Banking
Banking industry
Banks
Big Data
Customer relationship management
Customer services
Data analysis
Digital technology
Electronic banking
Electronic commerce
Machine learning
Marketing
Mass media effects
Navigation
Regression analysis
Response rates
Retail banking
Time of day
Transformation
Online Access:Get full text
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