Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers' Perspective

Customer orientation (CO) and the development of long-term relationships with customers are known conditions for growth and profit sustainability. Businesses use special treatments, inducements, and personal gestures to show their appreciation to customers. However, there are concerns about whether...

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Bibliographic Details
Published in:	Journal of business ethics 2010-05, Vol.93 (2), p.277-291
Main Authors:	Valenzuela, Leslier M., Mulki, Jay P., Jaramillo, Jorge Fernando
Format:	Article
Language:	English
Subjects:	Appreciation Behavior Beziehungsmarketing Brand loyalty Brands Business and Management Business Ethics Business reputation Business structures Chile Consumer behaviour Consumer preferences Consumers Corporate names customer orientation customer retention Customer services Customers Education Ethical behavior ethical reputation Ethics Financial institutions Finanzdienstleistung Gestures Gifts Hypotheses inducements Loyalty loyalty to the firm Management Marketing Marketing strategies Perception Perceptions Philosophy Quality of Life Research Reputations Sales management Sales personnel Salespeople Suppliers Treatment methods Unternehmensethik
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