The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

This study extends the new product development (NPD) process research to a new environmental context (Taiwan's IT industry) and a new business type (original design manufacturing, ODM). Taiwan's IT industry has achieved a very outstanding performance during the last two decades. The island...

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Bibliographic Details
Published in:Industrial marketing management 2004-10, Vol.33 (7), p.593-605
Main Authors: Lu, Louis Y.Y., Yang, Chyan
Format: Article
Language:English
Subjects:
Business
Consumer goods
Cooperation
Design
Information technology
Innovations
International cooperation
IT industry
Manufacturing
Marketing
Marketing management
New product development (NPD)
NPD stages
Organizational effectiveness
Product development
R&D
R&D and marketing cooperation
Research & development
Research and development
Studies
Taiwan
Uncertainty
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