THE CONSTRUCTION OF GENDER AND MENTAL HEALTH IN NORDIC PSYCHOTROPIC-DRUG ADVERTISING

The authors examine the advertisements for psychotropic drugs in the major medical journals of Denmark, Finland, Norway, and Sweden in 1975, 1985, and 1995, with the object of illuminating the gender construction of the portrayed user. Using both a longitudinal and a cross-sectional approach, the st...

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Bibliographic Details
Published in:International journal of health services 2000-01, Vol.30 (2), p.387-406
Main Authors: Lövdahl, Ulrica, Riska, Elianne
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Advertising as Topic - statistics & numerical data
Advertising as Topic - trends
Bibliometrics
Couples
Cross-Sectional Studies
Denmark
Depression
Drug Industry - economics
Drugs
Female
Females
Finland
Gender
Gender relations
Humans
Longitudinal Studies
Male
Males
Marketing
Medical literature
Medical sector
Medications
Medicines, Proprietary
Mental Health
Nordic countries
Norway
Periodicals as Topic - statistics & numerical data
Psychotropic drugs
Psychotropic Drugs - economics
Scandinavia
Scandinavian and Nordic Countries
Sex
Social construction
Social Constructionism
Sweden
The Pharmaceutical Industry
Women in advertising
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