Exposure to digital marketing enhances young adults’ interest in energy drinks: An exploratory investigation

Young adults experience faster weight gain and consume more unhealthy food than any other age groups. The impact of online food marketing on "digital native" young adults is unclear. This study examined the effects of online marketing on young adults' consumption behaviours, using ene...

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Bibliographic Details
Published in:	PloS one 2017-02, Vol.12 (2), p.e0171226
Main Authors:	Buchanan, Limin, Kelly, Bridget, Yeatman, Heather
Format:	Article
Language:	English
Subjects:	Adolescent Adults Advertising Advertising - methods Age groups Alcoholism Analysis Attitude Attitudes Beverages Biology and Life Sciences Body weight gain Business communications Caffeine Computer and Information Sciences Consumers Content analysis Corporate image Digital broadcasting Digital marketing Digital media Electronic marketing Energy drinks Energy Drinks - statistics & numerical data Experimental research Exposure Female Food Food and nutrition Health aspects Humans Influence Internet Interviews as Topic Male Marketing Medicine and Health Sciences Motivation Nutrition Online advertising People and Places Power consumption Psychological aspects Public health Research design Social Media Social networks Social responsibility Social Sciences Society Studies Surveys and Questionnaires Television advertising Websites Young Adult Young adults Youth
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