Consumer Consumption and Advertising Through Sport

The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of...

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Bibliographic Details
Published in:	The American behavioral scientist (Beverly Hills) 2010-06, Vol.53 (10), p.1454-1475
Main Authors:	Pegoraro, Ann L., Ayer, Steven M., O'Reilly, Norman J.
Format:	Article
Language:	English
Subjects:	Advertisements Advertising Basketball Brands Broadcasting College sports Consumerism Consumers Consumption Content analysis Cross cultural studies Cultural consumption Cultural identity fearfulness Flexibility Industry Internet Leisure industry Males Marketing Mass media Materialism Media Men Partnerships Regret Social comparison Sports Tactics Television U.S.A
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Online Access:	Get full text
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