The Effects of Internal and External Reference Prices on Travelers’ Price Evaluations

The relative use of an internal reference price (IRP) versus an external reference price (ERP) becomes an important issue in the travel and lodging contexts as the increased promotional activity by destinations and hotels is likely to be based on price-comparison advertisements. However, there is li...

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Bibliographic Details
Published in:Journal of travel research 2018-11, Vol.57 (8), p.1068-1077
Main Authors: Choi, Choongbeom, Mattila, Anna S.
Format: Article
Language:English
Subjects:
Consumer behavior
Hospitality industry
Prices
Tourism
Travel industry
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