The presentation of celebrity personas in everyday twittering: managing online reputations throughout a communication crisis

New and social media are powerful new communication platforms capable of underpinning marketing and communication strategies; the new material mediation of interaction creates new sorts of interactional problems which need to be resolved. We intend to provide qualitative research and reflection on s...

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Bibliographic Details
Published in:Media, culture & society culture & society, 2014-03, Vol.36 (2), p.219-233
Main Authors: Colapinto, Cinzia, Benecchi, Eleonora
Format: Article
Language:English
Subjects:
Athletes
Celebrities
Communication
Communication strategies
Computer mediated communication
Crises
Discourse strategies
Fame
Internet
Interpersonal communication
Management
Management of crises
Marketing
Mass media
Mass Media Effects
Mediation
Public relations
Qualitative Methods
Qualitative research
Reputation
Reputations
Self concept
Selfpresentation
Social media
Social networks
Sponsorship
Sports
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