Passing to India: a critique of American football’s expansion

Although India has long held a passion for cricket, an organization called the Elite Football League of India (EFLI) is looking to disrupt that sporting nerve center, and introduce the foreign sport of American football to the country’s growing middle class. While it is too soon to assess how Indian...

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Bibliographic Details
Published in:Media, culture & society culture & society, 2014-07, Vol.36 (5), p.661-678
Main Authors: Polson, Erika, Whiteside, Erin
Format: Article
Language:English
Subjects:
American football
Audiences
Cricket
Criticism
Cultural factors
Economic Development
Elites
Evaluation
Football
Globalization
India
Males
Markets
Media coverage
Middle class
Neoliberalism
Soccer
Social Class
Social classes
Sociocultural Factors
Sports
U.S.A
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