Netflix, Amazon, and branded television content in subscription video on-demand portals

Branding has been described as the defining industrial practice of television’s recent past. This article examines publicly available industry documents, trade press coverage, and executive interviews to understand the place of traditional television network branding in subscription video on-demand...

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Bibliographic Details
Published in:Media, culture & society culture & society, 2018-07, Vol.40 (5), p.725-741
Main Author: Wayne, Michael L
Format: Article
Language:English
Subjects:
Brand image
Broadcasting
Competitors
Consumers
Customers
Entertainment industry
Identity
Marketing
Mass media
Media coverage
Membership
Networks
Self concept
Streaming media
Television
Television networks
Video on demand
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