The role of multimedia conglomerates in American trade book publishing

This article examines the consequences of the increasing control of the American book publishing industry by international media conglomerates with interests in many other, usually more profitable, areas of the mass media. It argues that publishers use the opportunities for corporate synergy, or cro...

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Bibliographic Details
Published in:Media, culture & society culture & society, 1997-07, Vol.19 (3), p.441-455
Main Author: Moran, Joe
Format: Article
Language:English
Subjects:
Conglomerates
Consolidation
Industry profiles
Marketing
Media
Multimedia
Multinational corporations
Multinational enterprises
Publishing
Publishing industry
Role
USA
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