Service Design as an Approach to Implement the Value Cocreation Perspective in New Service Development

Although new service development (NSD) studies have contributed to developing systematic approaches to service innovation, their product-oriented and provider-centric perspectives are limited in embracing a value cocreation concept. We investigate how Service Design, as a human-centered and creative...

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Bibliographic Details
Published in:Journal of service research : JSR 2018-02, Vol.21 (1), p.40-58
Main Authors: Yu, Eun, Sangiorgi, Daniela
Format: Article
Language:English
Subjects:
Customer services
Service design
User feedback
Value added
Value creation
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