The Value of Codesign: The Effect of Customer Involvement in Service Design Teams

Codesign allows a design team to combine two sets of knowledge that are key to service design: Customer insights into latent user needs and in-house professionals’ conversion of promising new ideas into viable concepts. While some studies highlight the potential of codesign, others are more skeptica...

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Bibliographic Details
Published in:Journal of service research : JSR 2018-02, Vol.21 (1), p.75-100
Main Authors: Trischler, Jakob, Pervan, Simon J., Kelly, Stephen J., Scott, Don R.
Format: Article
Language:English
Subjects:
Business Administration
Customer feedback
Customer services
Design
Företagsekonomi
Teams
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