The Impact of the 2008 Beijing Olympic Games on China’s Destination Brand: A U.S.-Based Examination

This study investigates the impact of the 2008 Beijing Olympic Games on China’s destination brand perception—in terms of destination image and personality—held by American leisure travelers. The results show that although American travelers’ collective perception of China as a travel destination did...

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Bibliographic Details
Published in:Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2013-05, Vol.37 (2), p.237-261
Main Authors: Li, Xiang (Robert), Kaplanidou, Kyriaki (Kiki)
Format: Article
Language:English
Subjects:
Brand image
Consumer behavior
Market segmentation
Mass media
Olympic games-2008
Studies
Travel
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