‘Cultural proximity’ as a determinant of destination image

This article studies the effect of ‘cultural proximity’ on the way tourists perceive North Portugal as a rural holiday destination. Based on results of a one-year-long survey (N= 2280), the author questions if there is a relationship ‘the culturally closer the tourist, the better destination image’,...

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Bibliographic Details
Published in:Journal of vacation marketing 2010-10, Vol.16 (4), p.313-322
Main Author: Kastenholz, Elisabeth
Format: Article
Language:English
Subjects:
Agrotourismus
Brand image
Consumer behavior
Culture
Herkunftsbezeichnung
Kulturelle Identität
Portugal (Nord)
Rural areas
Studies
Tourism
Urlaubsverhalten
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