Destination image differences between first-time and return visitors: An exploratory study on the city of Rome

This study aims to analyse the image of the city of Rome held by first-time and return visitors, and the influence of such an image on tourist behaviour. First, we measure the cognitive and the affective image of Rome; second, we analyse whether tourists' previous experiences in the city signif...

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Bibliographic Details
Published in:	Tourism and hospitality research 2014-10, Vol.14 (4), p.197-205
Main Authors:	Giraldi, Angelo, Cesareo, Ludovica
Format:	Article
Language:	English
Subjects:	Brand image Brand loyalty Branding Brands Cities Cognition Cognition & reasoning Cognitive-behavioral factors Consumer behavior Consumer behaviour Consumers Cultural tourism Data analysis Heritage tourism Hospitality Marketing Quantitative analysis Questionnaires Regression analysis Rome Italy Tourism Travel diaries Visitors
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
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