APA (7th ed.) Citation

Alderson, W., & Shapiro, S. J. (1963). Marketing and the computer / edited by W. Alderson and S.J. Shapiro. Prentice-Hall.

Chicago Style (17th ed.) Citation

Alderson, Wroe, and S. J. Shapiro. Marketing and the Computer / Edited by W. Alderson and S.J. Shapiro. Prentice-Hall, 1963.

MLA (9th ed.) Citation

Alderson, Wroe, and S. J. Shapiro. Marketing and the Computer / Edited by W. Alderson and S.J. Shapiro. Prentice-Hall, 1963.

Warning: These citations may not always be 100% accurate.