Library Catalogue Plus

APA (7th ed.) Citation

Cohen, W. A. (1988). The practice of marketing management : analysis, planning, and implementation: Analysis, planning, and implementation. Macmillan ;.

Chicago Style (17th ed.) Citation

Cohen, William A. The Practice of Marketing Management : Analysis, Planning, and Implementation: Analysis, Planning, and Implementation. New York ; London: Macmillan ;, 1988.

MLA (9th ed.) Citation

Cohen, William A. The Practice of Marketing Management : Analysis, Planning, and Implementation: Analysis, Planning, and Implementation. Macmillan ;, 1988.