APA (7th ed.) Citation

Evans, J. R., & Berman, B. (1988). Principles of marketing / Joel R. Evans, Barry Berman (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing / Joel R. Evans, Barry Berman. 2nd ed. Macmillan, 1988.

MLA (9th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing / Joel R. Evans, Barry Berman. 2nd ed. Macmillan, 1988.

Warning: These citations may not always be 100% accurate.