APA (7th ed.) Citation

Heskett, J. L. (1976). Marketing / (by) James L. Heskett. Macmillan ; Collier Macmillan.

Chicago Style (17th ed.) Citation

Heskett, James L. Marketing / (by) James L. Heskett. New York : London: Macmillan ; Collier Macmillan, 1976.

MLA (9th ed.) Citation

Heskett, James L. Marketing / (by) James L. Heskett. Macmillan ; Collier Macmillan, 1976.

Warning: These citations may not always be 100% accurate.