Tull, D. S., & Hawkins, D. I. (1987). Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins: Measurement and method (4th ed.). Macmillan ;.
Chicago Style (17th ed.) CitationTull, Donald S., and Del I. Hawkins. Marketing Research : Measurement and Method / Donald S. Tull and Del I. Hawkins: Measurement and Method. 4th ed. New York ; London: Macmillan ;, 1987.
MLA (9th ed.) CitationTull, Donald S., and Del I. Hawkins. Marketing Research : Measurement and Method / Donald S. Tull and Del I. Hawkins: Measurement and Method. 4th ed. Macmillan ;, 1987.
Warning: These citations may not always be 100% accurate.