APA (7th ed.) Citation

Day, G. S., & Aaker, D. A. (1971). Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day: Search for the consumer interest. Free Press ;.

Chicago Style (17th ed.) Citation

Day, George S., and David A. Aaker. Consumerism : Search for the Consumer Interest / Edited by David A. Aaker and George S. Day: Search for the Consumer Interest. New York ; London: Free Press ;, 1971.

MLA (9th ed.) Citation

Day, George S., and David A. Aaker. Consumerism : Search for the Consumer Interest / Edited by David A. Aaker and George S. Day: Search for the Consumer Interest. Free Press ;, 1971.

Warning: These citations may not always be 100% accurate.