APA (7th ed.) Citation

Leenders, M. R., & Blenkhorn, D. L. (1988). Reverse marketing : the new buyer-supplier relationship / Michiel R. Leenders, David L. Blenkhorn: The new buyer-supplier relationship. Free Press.

Chicago Style (17th ed.) Citation

Leenders, Michiel R., and David L. Blenkhorn. Reverse Marketing : The New Buyer-supplier Relationship / Michiel R. Leenders, David L. Blenkhorn: The New Buyer-supplier Relationship. Free Press, 1988.

MLA (9th ed.) Citation

Leenders, Michiel R., and David L. Blenkhorn. Reverse Marketing : The New Buyer-supplier Relationship / Michiel R. Leenders, David L. Blenkhorn: The New Buyer-supplier Relationship. Free Press, 1988.

Warning: These citations may not always be 100% accurate.