APA (7th ed.) Citation

Bateson, J. E. G. (1989). Managing services marketing : text and readings / John E. G. Bateson: Text and readings. Dryden.

Chicago Style (17th ed.) Citation

Bateson, John E. G. Managing Services Marketing : Text and Readings / John E. G. Bateson: Text and Readings. Chicago ; London: Dryden, 1989.

MLA (9th ed.) Citation

Bateson, John E. G. Managing Services Marketing : Text and Readings / John E. G. Bateson: Text and Readings. Dryden, 1989.

Warning: These citations may not always be 100% accurate.