APA (7th ed.) Citation

Dunn, S. W. (1990). Advertising : its role in modern marketing: Its role in modern marketing (7th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Dunn, S. Watson. Advertising : Its Role in Modern Marketing: Its Role in Modern Marketing. 7th ed. Chicago ; London: Dryden Press, 1990.

MLA (9th ed.) Citation

Dunn, S. Watson. Advertising : Its Role in Modern Marketing: Its Role in Modern Marketing. 7th ed. Dryden Press, 1990.

Warning: These citations may not always be 100% accurate.