APA (7th ed.) Citation

Zikmund, W. G., Lundstrom, W. J., & Sciglimpaglia, D. (1982). Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. Dryden.

Chicago Style (17th ed.) Citation

Zikmund, William G., William J. Lundstrom, and Donald Sciglimpaglia. Cases in Marketing Research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. Chicago ; London: Dryden, 1982.

MLA (9th ed.) Citation

Zikmund, William G., et al. Cases in Marketing Research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia. Dryden, 1982.

Warning: These citations may not always be 100% accurate.