APA (7th ed.) Citation

Patti, C. H., & Frazer, C. F. (1988). Advertising : a decision-making approach / Charles H. Patti, Charles F. Frazer: A decision-making approach. Dryden.

Chicago Style (17th ed.) Citation

Patti, Charles H., and Charles F. Frazer. Advertising : A Decision-making Approach / Charles H. Patti, Charles F. Frazer: A Decision-making Approach. Chicago ; London: Dryden, 1988.

MLA (9th ed.) Citation

Patti, Charles H., and Charles F. Frazer. Advertising : A Decision-making Approach / Charles H. Patti, Charles F. Frazer: A Decision-making Approach. Dryden, 1988.

Warning: These citations may not always be 100% accurate.