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Advertising : a decision-makin...
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Advertising : a decision-making approach / Charles H. Patti, Charles F. Frazer.
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Bibliographic Details
Main Author:
Patti, Charles H.
Other Authors:
Frazer, Charles F.
Format:
Book
Language:
English
Published:
Chicago ; London :
Dryden,
1988
Subjects:
Advertising
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