APA (7th ed.) Citation

Elliott, K., & Christopher, M. (1973). Research methods in marketing / (by) Ken Elliott, Martin Christopher. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Elliott, Ken, and Martin Christopher. Research Methods in Marketing / (by) Ken Elliott, Martin Christopher. London (etc.): Holt, Rinehart and Winston, 1973.

MLA (9th ed.) Citation

Elliott, Ken, and Martin Christopher. Research Methods in Marketing / (by) Ken Elliott, Martin Christopher. Holt, Rinehart and Winston, 1973.

Warning: These citations may not always be 100% accurate.