APA (7th ed.) Citation

Christopher, M. (1972). Marketing below-the-line / (by) Martin Christopher in association with...(others) ; foreword by Gordon Wills. Allen and Unwin.

Chicago Style (17th ed.) Citation

Christopher, Martin. Marketing Below-the-line / (by) Martin Christopher in Association With...(others) ; Foreword by Gordon Wills. London: Allen and Unwin, 1972.

MLA (9th ed.) Citation

Christopher, Martin. Marketing Below-the-line / (by) Martin Christopher in Association With...(others) ; Foreword by Gordon Wills. Allen and Unwin, 1972.

Warning: These citations may not always be 100% accurate.