Library Catalogue Plus

APA (7th ed.) Citation

Roman, E. (1988). Integrated direct marketing : techniques and strategies for success / Ernan Roman: Techniques and strategies for success. McGraw-Hill.

Chicago Style (17th ed.) Citation

Roman, Ernan. Integrated Direct Marketing : Techniques and Strategies for Success / Ernan Roman: Techniques and Strategies for Success. New York ; London: McGraw-Hill, 1988.

MLA (9th ed.) Citation

Roman, Ernan. Integrated Direct Marketing : Techniques and Strategies for Success / Ernan Roman: Techniques and Strategies for Success. McGraw-Hill, 1988.