Library Catalogue Plus

APA (7th ed.) Citation

White, R. (1980). Advertising : what it is and how to do it: What it is and how to do it. McGraw-Hill.

Chicago Style (17th ed.) Citation

White, Roderick. Advertising : What It Is and How to Do It: What It Is and How to Do It. Maidenhead: McGraw-Hill, 1980.

MLA (9th ed.) Citation

White, Roderick. Advertising : What It Is and How to Do It: What It Is and How to Do It. McGraw-Hill, 1980.